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501 killer marketing tactics to increase sales, maximize profits, and stomp your competition
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Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS!
A few years back, marketing super-guru Tom Feltenstein in 401 Killer Marketing Tactics rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in 501 Killer Marketing Tactics, he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.
Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:
Planning the Battle--and Choosing the Right Tactics
eMarketing, Digital Media/Social Networking
Grand Opening/Reopening and Holidays
Four Walls Marketing
Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
Marketing Measurement
No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.
Index: hlm. 439-449
ISBN: 978-0-07-174409-6 (cetak)
ISBN: 978-0-07-174063-0 (eBook)
Detail Information
| Item Type |
E-Book
|
|---|---|
| Penulis |
Tom Feltenstein - Personal Name
|
| Student ID | |
| Dosen Pembimbing | |
| Penguji | |
| Kode Prodi PDDIKTI | |
| Edisi |
2
|
| Departement | |
| Kontributor | |
| Bahasa |
English
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| Penerbit | McGraw-Hill : USA., 2010 |
| Edisi |
2
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| Subyek | |
| No Panggil | |
| Copyright |
2010 by Tom Feltenstein
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| Doi |