Techniques of social influence: the psychology of gaining compliance

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Techniques of social influence: the psychology of gaining compliance

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This accessible text provides an overview of different social influence techniques, which people use in order to make others meet various requests, suggestions and commands. Author Dariusz Dolinski does not merely describe these techniques, but also explores the research behind them: how do we know that they work, and under what conditions are they more or less likely to be effective. A perfect introduction for psychology graduates and undergraduates studying social influence and persuasion, this original text will also appeal to scholars and students in neighboring disciplines, as well as interested practitioners in the field of sales and marketing.


Detail Information

Item Type
E-Book
Penulis
Dariusz Dolinski - Personal Name
Student ID
Dosen Pembimbing
Penguji
Kode Prodi PDDIKTI
Edisi
Departement
Kontributor
Bahasa
English
Penerbit Taylor & Francis Group : New York.,
Edisi
Subyek
No Panggil
Copyright
2016 Dariusz Dolinski
Doi

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